New Jersey Devils

This is an advertisement poster series for the New Jersey Devils, blending nostalgia with bold storytelling to create an evocative and memorable campaign for the team. Inspired by folklore and fables, the designs draw from the mythos and urban legend of the New Jersey Devil, featuring typographic elements that feel as though they were pulled straight from an old storybook.

The Seattle Kraken were strategically chosen as the opposing team for this game, as both teams are rooted in fables and myths, making it easy to create a themed night that aligns with the poster designs.

The series highlights key moments in Devils history, from lifting the Stanley Cup to showcasing one of the greatest goaltenders in NHL history. This work captures the team’s legacy, evokes the eerie, timeless spirit of the legend, and inspires fans to witness legendary moments firsthand.