Form Bar

The name FormBar represents a perfectly balanced formula of high-protein ingredients, crafted for peak performance. As highlighted on the back of the packaging, it is "formulated for performance," supporting athletes both in energy and in refining their form. The packaging design conveys a sense of kinetic energy through bold color stripes and dynamic diagonal lines, helping it stand out.

To extend the brand identity, I also created a mock advertisement concept featuring Formula 1, a sport whose speed, precision, and strict adherence to formulas align seamlessly with FormBar’s core values. This connection created a compelling and authentic narrative.